Everyone should know of the informal Christmas Truce that spread among soldiers in the trenches near Ypres in 1914, one hundred years ago. Instigated by a British officer writing to his German counterpart across No Man’s Land, it spread up and down the battle lines as, for a few hours, the guns stopped firing, while yesterday‘s and tomorrow’s combatants sang hymns together and celebrated the birth of the Prince of Peace.
Now the tale has been retold in a moving Yuletide television commercial by Sainsbury’s, a major British supermarket chain, which re-filmed the event with the help of the British Legion and the Imperial War museum.
The advertisement follows a British tradition several years old, pioneered by John Lewis, a much-loved department store owned by its workers, downplaying commercialism and highlighting the virtues of Christmastime. Their 2013 commercial celebrates the friendship between a cartoon rabbit and a bear that stops hibernating long enough to share Christmas. Their 2014 work displays the love of a boy for his imaginary pet penguin. Both are moving and charming, and build their brand’s reputation as pro-family and not blatantly materialistic.
Sainsbury’s 2014 ad is the first to stress the Christianity of Christmas. German and British soldiers start to sing “Silent Night” almost spontaneously; while the only visible product is a WW1-era chocolate bar. I find it emotionally powerful.
You can watch the Sainsbury’s commercial here:
And see how it was made here:
It is fairly certain that successful merchants, and their advertising firms, perceive a British public resistance to the commercialisation of Christmas, and have altered their seasonal messaging accordingly. This is to be celebrated in general; and in particular by Sainsbury’s bringing Christianity into their latest ad. It appeals to most Britons, and their popular news media, but not to the state and the elite Chattering Classes.
Next, while hardly relevant to Yuletide, I long to see a dramatization, or an ad, on another piece of lore from the Great War, the Angel of Mons.
This essay first appeared here in December 2014.
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The featured image is The Illustrated London News’s illustration of the Christmas Truce: “British and German Soldiers Arm-in-Arm Exchanging Headgear: A Christmas Truce between Opposing Trenches.” This file is in the public domain, courtesy of Wikimedia Commons.
Simply wonderful story!
Thank you for this.
Just gratitude for such a thing in the midst of our human drama. Very much needed today
Thank you for the beautiful reminder.
A shame that the Christian countries of Europe did not take this opportunity to extend the truce and then back out of the monumental catastrophe that they had blundered themselves into during August 1914.
Donald, I wonder if a similar sentiment will be written about us in a hundred years?
Thanking this author Stephen Masty posthumously for a wonderful story. ~ May HE be resting in PEACE indeed.
My Great-Grandad George Alexander Strachan (1890-1982) 2nd Gordon Highlanders, 20th Brigade, 7th Division, British Army, took part in the 1914 Christmas Truce. I went to his funeral in New Zealand when I was eight years old.