At the Heart of Brand Experience: The Power of “Leitmotiv”

By |2017-03-31T15:18:17-05:00March 31st, 2017|Categories: Culture, Music|

Strange as it may seem, there are profound analogies between composer Richard Wagner’s creative vision and our evolving thinking around brands… Few characters in modern history are as controversial and divisive as German composer Richard Wagner. Many of his political writings and personal views are rightly considered an indelible and embarrassing stain, forcing virtually all critics [...]